2013 Social Media Stats

  • 2013 Social Media Stats

    Posted in Featured on November 5th, 2013 by Andreas Xavier

    Below are a few of the 2013 Social Media Marketing Stats.

    1) 27% of total U.S. internet time is spent on social networking sites. (Source: Experian)

    2) 15% of total U.S. mobile internet time is spent on social networking sites. (Source: Experian)

     

    3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot)

     

    4) Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot)

     

    5) 21% of marketers say that social media has become more important to their company over the past six months. (Source:HubSpot)

     

    6) 74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpot)

     

    7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source:HubSpot)

     

    8) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot

     

    9) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse)

     

    10) 43% of all marketers have found a customer via LinkedIn in 2013.

     

    11) 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot)

     

    12) Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%). (Source: Ipsos)

     

    13) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpot)

     

    14) Approximately 46% of online users count on social media when making a purchase decision. (Source:Nielsen)

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About the author
Andreas co-founded Xavier Media® in 1996 and has since been involved in all kinds of development, marketing and making money online.

 

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