What is the range of rates for CPM advertising?

May 18th, 2009 by admin

I've heard as low as 20 cents (Cost Per Thousand Impressions) up to $5. I've heard $30 CPM for video ads. Can someone give me a general idea of what I can expect for different types of ads, banners, pop ups, video ads, etc.? Thanks

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This entry was posted on Monday, May 18th, 2009 at 8:39 pm and is filed under CPM - Cost Per Thousand. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “What is the range of rates for CPM advertising?”

1. imisidro Says:
   May 18th, 2009 at 9:28 pm

   There are no set prices for CPM ads.

   Google Adsense CPM component goes as low as $0.20

   BurstMedia has some CPM ads that are as low as $0.30, and high of $5.00. Layer ads are typically higher, as well as invue, flash or intertisial. The highest I've got since last year for targeted CPM campaign is $15.

   I have not seen this year of ads that goes for $30 CPM but that can be available for premium websites (certainly not in any banner ad networks) such as MSN, Washington Post and the like.