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does copyright apply to cost per click?

September 24th, 2009 by admin

For eg my competitor has a copyright on their name – can i use yahoo or google CPC with the keyword as their name ? Am I violating laws? what about meta tags ?


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3 Responses to “does copyright apply to cost per click?”

  1. CaboWabo Says:

    Meta tags you can't, as that is hidden code from the view and there have already been lawsuits in years past – the offender was found guilty. PPC is fine, but if you get a C&D letter, I would stop. Make sure it goes to a page explaining why you are better than them, not just to your home page.

  2. Biz Guru Says:

    No you can not – they have a special department to chase this up. Check on the terms on Google and Yahoo – you will find they both say no!

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