Comments on: The Best Damn Google Adwords Book B&W Edition: Maximize Your Results To Maximize Your Advertising Dollars http://adv.erti.se/blog/2010/03/11/the-best-damn-google-adwords-book-bw-edition-maximize-your-results-to-maximize-your-advertising-dollars/ How and where to advertise to get the best results Tue, 07 Feb 2012 09:27:45 +0000 hourly 1 By: M. Antonoff http://adv.erti.se/blog/2010/03/11/the-best-damn-google-adwords-book-bw-edition-maximize-your-results-to-maximize-your-advertising-dollars/comment-page-1/#comment-1282 M. Antonoff Thu, 11 Mar 2010 05:01:42 +0000 http://adv.erti.se/blog/2010/03/11/the-best-damn-google-adwords-book-bw-edition-maximize-your-results-to-maximize-your-advertising-dollars/#comment-1282 This book is 100% useless. There is zero insight. All this is is various information gathered from the google pages and putting it in the worst format possible. Every page is watermarked with an annoying "Top Secret" in large red letters, the table of contects has no associated page numbers, etc. I will only feel a little guilty of this review if I find that the author is a fourth grader who did this book as a class project. Rating: 1 / 5 This book is 100% useless. There is zero insight. All this is is various information gathered from the google pages and putting it in the worst format possible. Every page is watermarked with an annoying "Top Secret" in large red letters, the table of contects has no associated page numbers, etc. I will only feel a little guilty of this review if I find that the author is a fourth grader who did this book as a class project.
Rating: 1 / 5

]]> By: Michael I. Barr http://adv.erti.se/blog/2010/03/11/the-best-damn-google-adwords-book-bw-edition-maximize-your-results-to-maximize-your-advertising-dollars/comment-page-1/#comment-1281 Michael I. Barr Thu, 11 Mar 2010 02:47:59 +0000 http://adv.erti.se/blog/2010/03/11/the-best-damn-google-adwords-book-bw-edition-maximize-your-results-to-maximize-your-advertising-dollars/#comment-1281 I bought this book as a result of it being "suggested" by one of Amazon's emails to me. To be perfectly honest, this book is not good at all. As has been said already... Big type. Lots of space. Also, I found much of the information repetitive. The real information in this book could be easily distilled into a few pages of "tips." <br /> <br />At the beginning of the book, the author says that he won't go through the Adwords sign-up process, since it's self-explanatory when you do it online. But, then he takes up many pages doing what he said he wasn't going to do. <br /> <br />The material presented in this book is VERY elementary. I was expecting something new, advanced, and usable. I found nothing I didn't already know. <br /> <br />Furthermore, there are several typos and some paragraphs that seemed out of sequence. It's just not written in a logical sequential order. <br /> <br />I will also strongly agree that the "top secret" graphic on EVERY page is EXTREMELY distracting, making it more difficult to read. [...] <br /> <br />I really was hoping for more, especially when you consider the price of this "booklet." It really is a booklet rather than a book. Actually, it barely qualifies as a booklet. It could have been just a "tip sheet" for beginners. <br /> <br />It's called "The Best Damn Google Adwords Book." I was fooled by the title. I expected much more than a VERY basic introduction to Adwords. The "For Dummies" books on this subject are MUCH better, far more comprehensive, and for a better price. <br /> <br />Sorry, Harry, but I'm a straight shooter. Rating: 1 / 5 I bought this book as a result of it being "suggested" by one of Amazon's emails to me. To be perfectly honest, this book is not good at all. As has been said already… Big type. Lots of space. Also, I found much of the information repetitive. The real information in this book could be easily distilled into a few pages of "tips."

At the beginning of the book, the author says that he won't go through the Adwords sign-up process, since it's self-explanatory when you do it online. But, then he takes up many pages doing what he said he wasn't going to do.

The material presented in this book is VERY elementary. I was expecting something new, advanced, and usable. I found nothing I didn't already know.

Furthermore, there are several typos and some paragraphs that seemed out of sequence. It's just not written in a logical sequential order.

I will also strongly agree that the "top secret" graphic on EVERY page is EXTREMELY distracting, making it more difficult to read. [...]

I really was hoping for more, especially when you consider the price of this "booklet." It really is a booklet rather than a book. Actually, it barely qualifies as a booklet. It could have been just a "tip sheet" for beginners.

It's called "The Best Damn Google Adwords Book." I was fooled by the title. I expected much more than a VERY basic introduction to Adwords. The "For Dummies" books on this subject are MUCH better, far more comprehensive, and for a better price.

Sorry, Harry, but I'm a straight shooter.
Rating: 1 / 5

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