Air NZ's 'starfish' fails 21st century marketing rules
August 22nd, 2010 by adminAir NZ's 'starfish' fails 21st century marketing rules
I recently received an old-school piece of marketing from Air New Zealand. Now, I have a lot of time for our national carrier – which is probably a good thing as I'm a shareholder, just like you, thanks to the last government.
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