Remarketing targets users who have already visited your website. Remarketing tags set cookies on users' machines for up to 540 days (18 months), giving advertisers access to the highest-relevancy form of targeting. You will need a separate campaign, targeting the Google Display Network (GDN), targeting 'only placements I target'. After 500 users have triggered a Remarketing tag, the user list will be activated and remarketing begins.

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