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What is Search Marketing and how does Yahoo! fit in.

If so, what is the procedure to be adopted to get the Adds by Yahoo in our web site?

TUI Travel Optimises Marketing Budget with Roll Out of AdInsight Call Tracking
Group company Exodus Travel tracks online to offline call conversion. TUI Travel PLC has made the move to manage its marketing spend more effectively with AdInsight Clarity’s call tracking service. The call tracking software has been rolled out across several TUI Travel group companies including Exodus Travel, to examine how visitors interacted with the website before, during and after making a …

Read more on PRWeb via Yahoo! News

U.S. Said to Probe Google-ITA Deal's Impact on Internet Travel Searches
The U.S. Justice Department is examining whether Google Inc.’s planned $700 million purchase of ITA Software Inc. would lead to skewed search results for travelers seeking flight and ticket information online, according to two people familiar with the matter.

Read more on Bloomberg