Perry Marshall describes a change a client made to his *landing page* which helped his clickthrough rate go up. It's an advanced tip that takes some tweaking to make work, but can be highly effective. To get this whole series on DVD & Audio CD, visit: www.GladiatorClubVideos.com
Formic Media Senior Account Executive Ann Hutson covers advanced Google AdWords PPC tactics, specifically addressing AdWords Ad Formats and Ad Extensions.
Part 3 or 3 Whoa…it's sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime's event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we've been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the "gurus". And we decided that this information should NOT be limited to the people who attended that $5000 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… "The Perpetual Keyword Money Machine" Yeah, we know, it sounds a little "hypey". But check out the video and see for yourself that it's a great description. Nothing for sale in the video, and you don't have to give us your email address: Here's a sample of what's in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they're looking for. And nothing else. – Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers …
Part 2 of 3 Whoa…it's sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime's event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we've been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the "gurus". And we decided that this information should NOT be limited to the people who attended that $5000 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… "The Perpetual Keyword Money Machine" Yeah, we know, it sounds a little "hypey". But check out the video and see for yourself that it's a great description. Nothing for sale in the video, and you don't have to give us your email address: Here's a sample of what's in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they're looking for. And nothing else. – Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers …
Part 1 of 3 Whoa…it's sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime's event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we've been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the "gurus". And we decided that this information should NOT be limited to the people who attended that $5000 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… "The Perpetual Keyword Money Machine" Yeah, we know, it sounds a little "hypey". But check out the video and see for yourself that it's a great description. Nothing for sale in the video, and you don't have to give us your email address: Here's a sample of what's in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they're looking for. And nothing else. – Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers …
