How to set AdWords Affordable cost per conversion starts with deciding what you can lose in advance. You shouldn't just throw money away on PPC. Ironically, it's easy to waste money without deciding what you can afford to lose. Setting a stop-loss limit makes it easy to fix, pause, or delete campaigns when they don't work. Otherwise you'll just place false hope in campaigns that are destined to fail. More questions about AdWords? 10-spaces.com

Manually creating unique keyword identifiers for conversion tracking can be time consuming if you have a huge list of keywords. Here is the method I use to efficiently assign a unique identifier to my keywords and then import them into Google Adwords Editor.

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Shows how flawed Google's Behavioral Targeting system works using live examples of search results.