That term was on a Frank Kern audio about Internet Marketing. It relates to "cost per thousand" and the "mail drop" refers to email, but the rest is a mystery.

Using an old TI calculator, it seems to me that if the US has 300 million, and you figure their are 100 million households:

Why – that only comes to about $7 thousand per house for the cost of the bailout.

In other words, you'll only need about Three Grand for each family member BEFORE you make your house payment.

Easy! That calls for a drink.

I am taking an informal poll to see if people who had Google AdWords accounts, but not Yahoo Search Marketing accounts have started to open up new Yahoo accounts because of the new easier to use platform. Thanks.