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To improve your AdWords experience, we're testing a new tool that helps you optimize your account. AdWords Campaign Experiments, or ACE, does this by letting you accurately test and measure changes to your keywords and bids, ad groups and placements. This video describes step 2 of running an experiment: defining your experimental changes. For more information, please visit the Help Center at adwords.google.com To learn about step 3: monitoring your experiment, visit www.youtube.com