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Google Analytics in 60 Seconds: Placement Targeting

Saturday, February 4th, 2012


How do you use Google Analytics to create better AdWords campaigns? Here's one way: advertise on Google's content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics' Referring Sites report. Here's how to do it!

Google Search Keyword Tool / SKTool (Part 1 of 2)

Thursday, February 2nd, 2012


Google's Search Keyword Tool (free to use) will help you refine your AdWords and Organic listings quickly, with minimum competition. (Part 1 of 2)

Search Advertising With Google: Part 5 – Ad Rank Explained

Tuesday, January 24th, 2012


Google Chief Economist, Hal Varian, explains Ad Rank in Google Adwords and how Quality Score affects Ad Rank. How Ad Rank is calculated in Google Adwords auction system

ClickBank: Avoiding the Google Slap – Part 1

Sunday, January 22nd, 2012


The Google Slap (the lowering of AdWords Quality Score) is something that has affected many affiliate marketers but is still mysterious to many people. In this video, ClickBank's Beau Blackwell shares what we've learned directly from Google about what affects Quality Score, why sites get slapped in the first place, and what you can do about it. Be sure to watch Part 2 for more specifics about what can get you slapped and how to recover from it if it happens. Here is the link to Google's Affiliate Guidelines, referenced in the video: adwords.google.com

Search Advertising With Google: Part 3 – What is Quality Score?

Thursday, January 12th, 2012


Google Chief Economist, Hal Varian, explains what Quality Score is and which role it plays in Google Adwords system, how it affects bids and positions for keywords.

Introduction to Google Display Network

Tuesday, January 10th, 2012


Google Display Network's suite of targeting technologies and optimization tools enables you to deliver relevant, accountable ads to your target audience across Google properties and millions of partner sites – more effectively, more often and in real time.

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