I currently have a AdWords account with Google and want to advertise my website. Is there a specific plan that I have to buy in order for my ads to show up in the yellow sponsored links at the top of the page (I'm pretty sure you've all seen them) or are the ads just randomly generated up there?

Thanks

It's been a little while since I've done an adwords analysis for a client and I noticed that they changed the whole screen around. Did they do away with the old tool completely or is there a page that I can reference it on. Please provide a link if possible.

I'm curious about advertising psychology and buying habits. Does anyone know the statistics associated with ppc advertising? What is the best location on the page to place the adds? next to photo? close to the left? or right? after a small intro to an article? I'm mostly interested in if people click adds on the left or right side of the page more often.
Thank You! Very Helpful indeed.

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The adverts are not related to the page content. It only seems to happen on the first page of my site. Do i have to setup some meta data or something to help the Adwords system?